Content
Content Creation
Create articles, social posts, videos, graphics, product content, webinars, customer education, campaign assets, landing-page copy, and other materials that communicate the Brilliance One story.
Marketing Team Member
Educate the market. Build the brand.
Help introduce businesses to a CRM + ERP + CMS platform built to change how companies manage customers, operations, content, communications, and growth.
As a Marketing Team Member at Brilliance, you will help shape how Brilliance One is understood in the market. Your work may include content strategy, social media, video, product education, campaigns, lead generation, webinars, email, advertising, SEO, customer education, and sales enablement.
Content
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Growth
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Product Marketing
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Demand Generation
Role Overview
Marketing that educates, inspires, and converts.
Brilliance One is a broad business platform. Marketing has to make that depth understandable by translating complex capabilities into clear stories, useful education, compelling campaigns, and measurable reasons for businesses to take the next step.
Audience
Social & Community Growth
Plan, schedule, publish, monitor, and improve social content while building meaningful engagement with business owners, decision-makers, customers, partners, and industry communities.
Growth
Campaign & Demand Generation
Support campaigns that create awareness, educate prospects, generate qualified interest, nurture opportunities, support sales, and help customers discover additional Brilliance One capabilities.
Product Marketing
Learn the platform. Then make it understandable.
Effective marketing at Brilliance requires understanding what the product actually does, who benefits from it, what problems it solves, and how the different parts of the platform work together.
CRM & Sales
Accounts, contacts, leads, opportunities, pipelines, customer relationships, activity, and sales workflows.
ERP & Operations
Products, inventory, purchasing, projects, scheduling, accounting, POS, employees, and operational workflows.
CMS & Digital Experience
Websites, content, forms, portals, knowledge resources, customer experiences, and API-driven delivery.
Communications
Email, SMS, MMS, campaigns, automated messaging, customer communications, and preference management.
Automation & AI
Workflows, customer journeys, notifications, business automation, analytics, intelligence, and AI-assisted capabilities.
Industry Solutions
Specialized workflows and modules that extend the Brilliance platform into specific industries and operating models.
Skills Required
Creative. Analytical. Disciplined.
Strong marketing requires both creativity and execution. We are looking for someone who can create compelling work, manage a consistent marketing cadence, understand performance data, and continually improve.
Experience
Marketing Experience
- Experience in digital marketing, SaaS, technology, software, or business services is helpful
- Experience creating and managing social media content
- Understanding of brand awareness, lead generation, content strategy, and customer education
- Familiarity with email marketing and marketing automation
- Experience with paid advertising and campaign tracking is helpful
- Understanding of SEO and organic search is a plus
Production
Creative Production
- Strong writing and editing skills
- Video production and editing capability
- Ability to create long-form and short-form content
- Comfort producing graphics and campaign assets
- Ability to create educational and product-focused content
- Experience with common social and creative tools
Execution
Planning & Analysis
- Strong written and verbal communication
- Ability to independently manage multiple projects
- Strong attention to detail
- Comfort working with marketing data and performance metrics
- Ability to maintain a content calendar several weeks ahead
- Willingness to test, measure, learn, and improve
Duties & Responsibilities
What you will help own.
Content Strategy
Plan content around customer problems, product capabilities, industry needs, search demand, campaigns, launches, education, and sales priorities.
Social Media
Manage approved social channels, maintain an organized publishing calendar, engage professionally with audiences, and measure reach, engagement, traffic, and response.
Product Marketing
Work with product and development teams to understand new capabilities and turn technical features into clear benefits, use cases, education, launches, and sales messaging.
Campaign Management
Help plan, execute, track, and improve email, social, paid, educational, partner, product, and lead-generation campaigns.
Lead Generation
Create campaigns and content designed to attract qualified prospects, capture interest, nurture relationships, and support the sales pipeline.
Customer Education
Develop videos, guides, articles, webinars, updates, and training materials that help customers understand and adopt Brilliance One.
Website & SEO
Help improve website messaging, product pages, landing pages, search visibility, educational content, conversion paths, and organic traffic.
Competitive Research
Monitor industry trends, customer expectations, competitive platforms, emerging technologies, and changing market language.
Analytics & Reporting
Track meaningful performance indicators, identify what is working, communicate results, and recommend adjustments based on evidence.
Content Production
One idea. Many useful formats.
Strong marketing does not mean creating disconnected content every day. We want to develop useful ideas and turn them into multiple assets that can educate customers and reach prospects across different channels.
- Website articles and educational resources
- LinkedIn, Facebook, Instagram, X, and other approved social posts
- YouTube videos and product demonstrations
- Short-form video and educational clips
- Customer training and onboarding content
- Webinars and recorded presentations
- Email campaigns and nurture content
- Product announcements and release communication
- Sales enablement content
- Landing pages and conversion-focused campaigns
Marketing Philosophy
Teach before you sell.
Brilliance One covers a large amount of business functionality. The strongest marketing will help people understand their problems, learn what better systems can look like, and see where Brilliance may fit.
Useful education builds credibility. Credibility builds trust. Trust creates better conversations with qualified customers.
Sales Alignment
Marketing and sales should tell the same story.
This role works closely with sales so campaigns attract the right businesses, messaging reflects real customer needs, and marketing contributes to measurable pipeline growth.
Qualified Demand
Focus marketing on organizations that can realistically benefit from Brilliance One.
Sales Enablement
Create resources that help sales explain the platform, answer common objections, and demonstrate value.
Customer Language
Use real customer problems and terminology instead of marketing jargon disconnected from the market.
Campaign Feedback
Learn which campaigns are producing conversations, qualified opportunities, and eventual customers.
Product Positioning
Help clearly distinguish Brilliance One from standalone CRM, ERP, CMS, and point-solution competitors.
Revenue Awareness
Understand that marketing performance ultimately has to contribute to sustainable business growth.
What Success Looks Like
Consistency first. Then improvement.
Plan Ahead
Maintain an organized calendar so campaigns, content, product messaging, and social communication are prepared rather than constantly reactive.
Publish Consistently
Deliver useful, accurate, brand-aligned content across the channels and audiences that matter.
Measure & Improve
Review engagement, traffic, leads, conversions, campaign performance, and feedback to continually improve future work.
Pay Structure
Compensation and growth path.
This role includes base compensation, remote flexibility, performance expectations, and the opportunity to grow as Brilliance expands.
Base Salary
Yes
Employment Type
W-2 employee
Remote
Yes
Performance Goals
Minimum performance expectations apply
Weekly Goals
Yes
Advancement
Opportunity to grow into management and additional responsibility
Company Benefits
Benefits may be added as they become available
Growth Opportunity
Expand responsibilities as the company, marketing operation, and Brilliance One platform grow
Marketing at Brilliance
Help tell the story. Help build the category.
If you enjoy turning complex technology into clear stories, creating useful content, building audiences, analyzing performance, and helping a growing software company earn attention, this may be the right opportunity.
Brilliance One • CRM + ERP + CMS • Built in the USA