Marketing Team Member

Make complex technology easy to understand.

Help businesses discover, understand, and choose Brilliance One through content, product marketing, SEO, social media, campaigns, video, customer education, and measurable demand generation.

This is a hands-on marketing role for someone who can understand a broad CRM + ERP + CMS business operating system and turn that knowledge into clear messaging, useful education, strong campaigns, qualified demand, and consistent market visibility.

Explore Responsibilities View Compensation
Product marketing • Content • SEO & GEO • Demand generation
Marketing career at Brilliance One

Role Overview

Create attention. Earn trust. Generate demand.

Brilliance One spans customer management, sales, marketing, communications, operations, content, automation, scheduling, documents, products, reporting, and industry-specific workflows. Your job is to turn that depth into marketing that people can quickly understand and act on.

Educate

Create Useful Content

Develop articles, social content, videos, product education, webinars, landing pages, email campaigns, graphics, guides, and other resources that help the market understand Brilliance One.

Position

Explain Why Brilliance Is Different

Translate product capabilities into clear benefits, use cases, competitive distinctions, industry applications, and reasons businesses should consider Brilliance One.

Grow

Create Qualified Demand

Build campaigns that create awareness, attract the right prospects, nurture interest, support sales conversations, improve customer adoption, and contribute to sustainable growth.

Product Marketing

Learn what we build. Learn why customers care.

Strong marketing at Brilliance starts with product knowledge. You will need to understand what the platform does, the problems it solves, who benefits from it, and how its connected capabilities differ from standalone business applications.

CRM & Sales Accounts, contacts, leads, opportunities, pipelines, customer relationships, follow-up, activities, and sales workflows.
ERP & Operations Products, inventory, purchasing, vendors, projects, scheduling, accounting, point of sale, employees, and operational workflows.
CMS & Digital Experience Websites, landing pages, forms, portals, content, lead capture, knowledge resources, and API-driven digital experiences.
Communications Email, SMS, MMS, campaigns, automated messaging, customer communication, templates, preferences, and history.
Automation & Intelligence Workflows, customer journeys, notifications, business automation, reporting, analytics, insights, and AI-assisted capabilities.
Industry Solutions Specialized capabilities that extend the platform into specific industries, compliance needs, workflows, and operating models.

Responsibilities

Help own how the market sees Brilliance.

This role covers strategy and execution. You should be comfortable planning the work, creating the assets, publishing campaigns, measuring results, and improving what comes next.

Content Strategy

Plan content around customer problems, product capabilities, industries, search demand, product launches, campaigns, education, and sales priorities.

Product Marketing

Work with product and development to understand capabilities and convert technical functionality into clear positioning, benefits, use cases, launch messaging, and education.

Website & SEO

Improve website copy, landing pages, product pages, internal linking, search visibility, conversion paths, educational content, and organic search performance.

GEO & AI Discovery

Create clear, structured, authoritative content designed to help search engines and AI systems understand Brilliance One, its capabilities, industries, and customer use cases.

Social Media

Plan, schedule, publish, monitor, and improve social content while building meaningful engagement with business owners, decision-makers, customers, partners, and industry communities.

Campaign Management

Plan, launch, track, and improve email, social, paid, educational, partner, product, and lead-generation campaigns.

Lead Generation

Create content and campaigns that attract relevant businesses, capture interest, educate prospects, nurture relationships, and support the sales pipeline.

Customer Marketing

Help existing customers understand new features, additional modules, best practices, product updates, educational opportunities, and ways to get more value from Brilliance One.

Competitive Research

Monitor competitors, industry trends, customer expectations, emerging technologies, market language, positioning changes, and opportunities to differentiate Brilliance.

Sales Enablement

Create presentations, comparisons, product explanations, case-driven content, objection-handling resources, demonstrations, and other materials that help sales communicate value clearly.

Analytics & Reporting

Track meaningful performance indicators, identify what is creating engagement and qualified demand, communicate results, and recommend improvements based on evidence.

Brand Consistency

Help maintain consistent messaging, voice, visual presentation, terminology, positioning, and product information across marketing channels.

Content Production

Create once. Use the idea everywhere it fits.

Strong marketing does not mean inventing unrelated content every day. We want useful ideas that can be developed into multiple formats for different audiences, channels, and stages of the customer journey.

  • Website articles and educational resources
  • Product and module pages
  • LinkedIn, Facebook, Instagram, X, and other approved social content
  • YouTube videos and product demonstrations
  • Short-form videos and educational clips
  • Webinars and recorded presentations
  • Email campaigns and nurture sequences
  • Product announcements and release communication
  • Customer onboarding and educational materials
  • Sales enablement resources
  • Landing pages and conversion campaigns
  • Graphics, screenshots, comparisons, and visual product explanations

Marketing Philosophy

Teach before you sell.

Brilliance One solves broad business problems, and many prospects may not immediately understand how CRM, ERP, CMS, automation, communications, operations, and industry workflows fit together.

Helpful marketing teaches people how to think about those problems, explains what better systems can look like, and gives qualified prospects enough confidence to start a real conversation.

Skills & Experience

Creative enough to build. Disciplined enough to measure.

We are looking for someone who can combine strong communication and creative execution with organization, consistency, curiosity, and performance awareness.

Marketing

Marketing Experience

  • Experience in digital marketing, SaaS, software, technology, or business services is helpful
  • Understanding of content marketing, brand awareness, lead generation, and customer education
  • Experience managing social media content
  • Familiarity with email marketing and marketing automation
  • Understanding of SEO and organic search
  • Paid advertising and campaign-tracking experience is helpful
  • Product marketing experience is a plus

Creative

Content & Production

  • Strong writing and editing ability
  • Ability to create both long-form and short-form content
  • Comfort creating graphics and marketing assets
  • Video production and editing capability
  • Ability to create product-focused and educational content
  • Comfort learning unfamiliar products and industries
  • Experience with common creative and social tools

Execution

Planning & Analysis

  • Strong written and verbal communication
  • Ability to independently manage multiple projects
  • Strong attention to detail
  • Ability to maintain an organized marketing calendar
  • Comfort working with performance data and analytics
  • Ability to prioritize work based on business impact
  • Willingness to test, measure, learn, and improve

Marketing Mindset

Understand the customer before creating the campaign.

Good marketing starts with understanding who we are trying to reach, what they are trying to accomplish, what frustrates them about their current systems, and what information they need before they are ready to act.

  • Ask why before deciding what to create
  • Understand the audience before choosing the channel
  • Use customer language instead of unnecessary jargon
  • Learn the product before making claims about it
  • Prefer useful education over empty promotion
  • Connect marketing activity to measurable business goals
  • Be willing to change direction when the data says something is not working
  • Protect trust by keeping marketing accurate

Accuracy Matters

Never market a product you do not understand.

Brilliance One is continuously evolving. Marketing must work closely with product, development, customer service, sales, and leadership so public messaging accurately reflects what the platform does today.

Strong marketing can simplify complex ideas without exaggerating capabilities or creating expectations the product cannot support.

Marketing & Sales Alignment

Generate more than traffic. Create useful conversations.

Marketing and sales should reinforce the same positioning, learn from the same customers, and work together to create qualified demand rather than measuring success only by impressions or clicks.

Qualified Demand

Focus on businesses that have a realistic reason to consider Brilliance One.

Sales Enablement

Create resources that help sales explain capabilities, address questions, and demonstrate value.

Customer Language

Use the terminology and problems real businesses use instead of generic marketing language.

Competitive Positioning

Clearly explain where Brilliance differs from standalone CRM, ERP, CMS, marketing, and point-solution platforms.

Pipeline Feedback

Understand which campaigns produce meaningful conversations, opportunities, and customers.

Revenue Awareness

Remember that effective marketing ultimately supports sustainable customer and revenue growth.

Cross-Team Collaboration

Great marketing does not work in isolation.

This role will learn from and contribute to teams across Brilliance so our messaging remains accurate, useful, competitive, and connected to real customer needs.

Product & Development

Understand new functionality, product direction, technical capabilities, release timing, screenshots, demonstrations, and the problems features are designed to solve.

Customer Success

Learn which questions customers ask, where they struggle, which capabilities create value, and what educational content could improve adoption.

Sales

Learn objections, recurring questions, customer priorities, competitive situations, and the content sales needs to move conversations forward.

Leadership

Align marketing priorities with company goals, target industries, product direction, customer acquisition needs, and long-term positioning.

Implementation

Understand how customers actually deploy and use the platform so marketing reflects real workflows rather than theoretical use cases.

Customers

Learn directly from the businesses using Brilliance One and turn useful insights, questions, and outcomes into stronger market education.

What Success Looks Like

Consistent execution. Measurable improvement.

Marketing success is built through planning, execution, learning, and continuous improvement rather than relying on occasional campaigns or one viral piece of content.

1

Plan Ahead

Maintain an organized calendar so content, campaigns, launches, product messaging, social media, and customer education are prepared before they are needed.

2

Execute Consistently

Publish accurate, useful, brand-aligned work across the channels and audiences that support company goals.

3

Measure & Improve

Use traffic, rankings, engagement, leads, conversions, pipeline activity, customer feedback, and campaign performance to improve future work.

Performance

Activity matters. Outcomes matter more.

Marketing activity should ultimately create greater awareness, stronger search visibility, better education, qualified demand, customer engagement, and measurable contribution to company growth.

Content Consistency

Maintain a dependable publishing rhythm instead of relying on irregular bursts of activity.

Organic Visibility

Improve the ability for relevant businesses to discover Brilliance through search and educational content.

Audience Growth

Build relevant audiences and engagement rather than focusing only on vanity follower counts.

Qualified Leads

Help create interest from organizations that match the businesses Brilliance One is designed to serve.

Pipeline Influence

Understand how marketing contributes to sales opportunities, conversations, and customer acquisition.

Continuous Improvement

Use data and feedback to steadily improve messaging, campaigns, channels, targeting, and execution.

Compensation & Employment

A role designed to grow with the company.

This position includes base compensation, remote flexibility, defined performance expectations, and opportunities for increasing responsibility as Brilliance expands.

Base Salary Yes
Employment Type W-2 employee
Remote Yes
Performance Expectations Defined performance standards apply
Weekly Goals Yes
Advancement Opportunity to grow into marketing leadership and broader responsibility
Company Benefits Benefits may be added as they become available
Growth Opportunity Responsibilities can expand as the company, marketing operation, customer base, and Brilliance One platform grow

Who Fits This Role?

A marketer who likes both ideas and execution.

This role is a good fit for someone who likes learning complicated products, creating useful content, testing ideas, analyzing results, and taking responsibility for turning marketing plans into finished work.

  • You enjoy explaining complicated ideas clearly
  • You can write without relying on generic marketing language
  • You are comfortable creating and publishing your own work
  • You are curious about software and how businesses operate
  • You can manage multiple projects without losing consistency
  • You are willing to measure your work objectively
  • You can accept feedback and improve quickly
  • You care about producing accurate, high-quality work

The Environment

This is not a “post on social media and call it marketing” role.

Social media is part of the job, but the larger responsibility is helping Brilliance build awareness, educate the market, improve positioning, generate qualified demand, support sales, communicate product value, and measure what actually works.

You should be comfortable moving between strategy and execution rather than expecting separate teams for every part of the marketing process.

Marketing at Brilliance One

Help businesses understand what better software can look like.

If you enjoy learning technology, creating useful content, improving search visibility, building campaigns, studying performance, and turning complicated products into clear stories, we would like to hear from you.

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Brilliance One • Marketing • CRM + ERP + CMS • Built in the USA