Permission-Based Messaging
Commercial messages should be sent only when the sender has an appropriate basis for contacting the recipient, such as a valid opt-in, request for information, relevant business relationship, or other lawful authorization.
Communication Integrity
Anti-spam policy.
Fawkes Digital Marketing supports responsible, permission-based communication.
This policy helps protect recipients, customers, sender reputation, hosted services, and the integrity of the digital systems used to deliver email and other communications.
Consent & Responsible Messaging
Responsible outreach starts with authorization.
Customers using Fawkes-supported services are responsible for ensuring they have the consent, legal basis, or other authorization required for the messages, newsletters, forms, campaigns, or outreach they send.
Effective date: October 14, 2025
Accurate Sender Information
Sender names, domains, reply-to addresses, routing information, subject lines, and other identifying information must be accurate and must not mislead recipients about the source or purpose of a communication.
Clear Opt-Out Controls
Marketing communications must provide an appropriate and functional way for recipients to unsubscribe or request that future promotional messages stop.
Protected Recipient Data
Contact lists, consent records, suppression lists, and recipient information must be handled responsibly and protected from unauthorized access, disclosure, resale, or misuse.
Reasonable Sending Practices
Senders should use appropriate targeting, message frequency, list hygiene, and delivery practices to reduce unwanted communications, complaints, and unnecessary reputation risk.
Suppression Management
Recipients who opt out should remain suppressed from future marketing communications unless a new and valid basis for contact is established.
Prohibited Conduct
Deceptive and abusive sending is prohibited.
Fawkes services may not be used to send unsolicited bulk email, phishing messages, fraudulent offers, malicious attachments, harvested-address campaigns, deceptive communications, or messages designed to evade recipient preferences, filtering systems, or reputation controls.
Unsubscribe Requirements
Opt-out requests must be respected.
Customers are responsible for maintaining appropriate suppression records and preventing recipients who have opted out from being added back to future marketing campaigns without a new valid basis for contact.
Unsubscribe requests should be processed promptly and within any timeframe required by applicable law.
Sender Responsibility
Compliance remains with the sender.
Customers remain responsible for the legality, accuracy, targeting, content, frequency, and recipient selection of the communications they send.
Fawkes may provide technology and operational support, but senders must follow applicable laws, contractual requirements, industry standards, and recipient preferences.
Monitoring & Enforcement
Protecting recipients and service integrity.
Fawkes may review complaint activity, delivery patterns, bounce rates, sender reputation, block-list events, and other indicators when investigating suspected misuse.
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Review
We may review available sending information, complaints, and related indicators to determine whether activity appears inconsistent with this policy.
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Correct
We may request documentation, proof of consent, list cleanup, sending changes, or other corrective action when concerns are identified.
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Restrict
Messaging capabilities or services may be restricted, suspended, or terminated when violations are confirmed or continued activity creates material risk.
Reporting Spam or Abuse
Help us identify suspected misuse.
Reports are more useful when they include the sender address, sending domain, date and time received, message subject, relevant message headers when available, and a brief explanation of the concern.
Reported activity may result in additional review, outreach to the sender, corrective requirements, service restrictions, or other appropriate action.
Communication Compliance Support
Report spam or request assistance.
Contact us to report suspected spam, request help with an unsubscribe concern, or ask a question about responsible messaging through Fawkes-supported services.
Brilliance One
1013 Fuller St SW
Cullman, AL 35055
Cullman, AL 35055
Communication Support
sales@brillianceone.com
256-258-8593
256-258-8593